Springs Window Fashions Associates Reach Out to the Reynosa Community with Food, Compassion
5/6/2014

At Springs Window Fashions, we create products that improve the lives of our customers. But we also strive to provide the Best Experience for everyone who works with SWF, from our associates to the people in our communities, in the U.S. and around the world. For associates in Building 1 of the Springs Window Fashions plant in Reynosa, Mexico, providing a Best Experience included a recent food drive to benefit Casa Amparo, a local charity.


According to Miguel Peña, Translator and Communication Specialist for Springs Window Fashions of Mexico, Casa Amparo ala Mujer (House of Mercy for Women) is a well-known institution in Reynosa. The shelter currently houses 40 orphaned or abandoned children ages 3–14. The girls attend school each day, learn life skills, and complete assigned chores, in addition to working shifts in a small store, whose profits helps to support them. With little outside funding, the nuns who run the shelter depend heavily on donations.


In an effort to support the girls at Casa Amparo, an SWF team solicited donations of breakfast cereal from associates. They promoted the food drive through posters, emails, TV spots on the company’s internal broadcast channel, and daily announcements in the cafeteria. In total, more than 400 associates participated, collecting 425 boxes of cereal. At the conclusion of the drive, 16 Springs Window Fashions employees piled colorful boxes of cereal into vans and delivered them to the orphanage. Peña commented, “Associates love to go with us to deliver donations at the end of the drives. That’s what really matters, enjoying time with the people we help.” As a result of these generous donations, the girls will enjoy healthy breakfasts for the next three months.


Encouraged by the experience, the SWF employees at Reynosa have expanded their efforts. In honor of Children’s Day (celebrated on April 30, and also known as “El Día Del Niño”) the same associates held a jugueton, a toy drive to benefit another orphanage in the Reynosa area. “It was a total success,” Peña beamed.